As the Design Lead at Saysh, I was in charge of how Saysh showed up in digital experiences. Saysh was a brand that was built off the idea of the ‘Graceful Soul’ and it was my job to make sure that brand feeling was communicated across the dot com experience. I worked with our Product designer to build out a new design system for Saysh, designed and art directed the site with our brand and product campaigns, and worked with our Dev building our e-commerce site.