Campaign
Art direction

Saysh Maternity Returns Program

Saysh Maternity Returns Program

Equality Over Antiquity: Saysh Maternity Returns Program

Equality Over Antiquity: Saysh Maternity Returns Program

When women become pregnant, their shoe size often increases by half a size — or more. And the change tends to be permanent. That can make for an uncomfortable nine month term. Women have shouldered the cost of that discomfort for too long. Saysh was founded in response to inequality in the world of athletics.

But you don’t have to be a seven-time Olympic champion, like our founder Allyson Felix, to feel the persistent legacy of inequality women deal with today. That’s why, for every Saysh One customer that becomes an expectant mother, Saysh we’ll send you a free, fresh pair of Saysh One sneakers in your new size. That’s the promise of the Saysh Maternity Returns Policy. It’s a healthy break from the past, to create a more equitable future.

Role
Design Lead

Year
2023

Company
Saysh

Companions

Bernise Wong, Head of Brand

Harry Peacham, Head of Brand

Nisha Phongpetra, Associate Designer

Camila Falquez, Photographer

Herin Choi, Stylist

Kayla Watson
Visual Designer

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