Spotify came to us, looking to expand from audio into reading experiences by attracting readers beyond audiobook listeners. We were tasked with creating a product campaign that built awareness and excitement for the new in-app experience while also highlighting the value of Audiobooks on Premium.

Our idea was to expand from a world of music to a universe of books by using floating books to convey scale and abundance. Reinforcing the idea that users can enjoy their reads however they like, all in one place.