The Saysh team launched a campaign for Saysh Two, a sneaker designed specifically for Gen X women. When someone thinks of Allyson Felix, they may think Olympian, mother, or advocate. However, they may not think about the countless “invisible” hours on and off the track that got her to where she is today. Like Allyson, many women carry out invisible work like caregiving, household work and emotional labor. However, unlike Allyson, most women do not receive external recognition for all of the (invisible) work they do. That’s why for this campaign, we wanted to celebrate all that she does, but also all that she is. This showed up in the form of a brand film and a look book that accompanied our product shoot. We want women to know, “we see you, too”.