GetYourGuide is an online marketplace that lets travelers find and book experiences worldwide. They came to us for a brand refresh. GetYourGuide embraces tourism; They see themselves as experts who help travelers explore the world and travel authentically. We used experience-based visual cues and built a system around them. The idea was to make travel feel tangible and real. In the end, we went beyond a refresh: we redesigned their logo and created a bespoke typeface.